Journal

Business Cards and The Art of the Hustle

14-April-2017
|
Business Cards
|
by riseandshine

Letterpress Business Cards on Recycled Chipboard

When it comes to doing business in 2017, our millennial-centric motto is repeated over and over: HUSTLE. What does that really mean? According to Webster’s, hustle is defined as “verb to obtain by forceful action or persuasion.” Seems a bit dangerous, but hey, if it works, it works. Hustle on.

However, there are many ways to hustle up business. One of the tried and true methods that has been used for decades is the business card. There are examples of business cards being used to market businesses as early as the late 1800’s.

As the printing press became more readily available, it became easier and more affordable to advertise a business or practice. Instead of just hoping customers would hear about you by simple word of mouth, you could press your information into the hands of dozens and dozens of people a day, in a convenient pocket sized package.

For decades, business cards were very much the same. Same size, same alignment, same black ink on the same white paper (or cream- if you were feeling adventurous!). You could have twenty business cards in your wallet that all looked pretty much the same.

In the early 1990’s, things began to change. Graphic design became an exciting and youthful field. New ideas and methods were used to liven up the boring old business card, including brightly colored inks and foils, countless paper choices, and embellishments galore.

Duplexed Letterpress Business Cards with White Foil

Now, more than halfway through the 2010’s, the modern businessperson has a multitude of options when it comes to how they want to present themselves to their customer base. Social media is king, but the majority of us hustlers out there still want a physical card that they can give to a potential client. That moment of contact and the impression you can make on a person by handing over a card with your information on it is still priceless.