Jesse’s cards are a good example of how you can print a photograph using the letterpress process. The photo was turned into a 130 line-per-inch (lpi) halftone. The individual dots make their own impression in the paper. Interestingly, the black box with the name had to be printed separately from the halftone, because the two elements required entirely different ink arrangements. Paper texture makes a big difference with halftones. If you printed this on smooth paper, the photo would have been more photographic. On 300GSM Lettra, it takes on a soft ethereal feel which we really like. Design by Jesse Deflorio.