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Rise and Shine Letterpress

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Custom Letterpress Printing for Designers and Brands

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Blog

10 Bright Ideas for Your Next Business Card Design

June 1, 2019 by Rise and Shine Letterpress

The business card that you share with potential clients and customers should make a statement. It can be loud, flashy, subtle, or simple and refined. The most important impact that a business card should make is to express the exceptional value of your business. Making the right first impression is essential to creating a lasting relationship with the people that will help launch you to success.

Letterpress printing, along with foil stamping, is a tried-and-true way to make a lasting statement with your business stationery. The extra time and effort to make a hand-crafted card will certainly create a WOW moment with your clients. At Rise and Shine Letterpress, we have years of experience crafting business cards for forward-thinking clients who want to make a great first impression. These ten techniques and ideas are fantastic ways to really impress and connect with your potential customers.

1. Start with Tradition—Black Ink Letterpress on White Cotton Paper.

Nothing conveys confidence more than simplicity. Bold, black ink with a deep letterpress impression has been the standard since the invention of the printing press for a very good reason. These cards, crafted for NYC-based jewelry brand GAMIN, make a powerful statement though the simplicity of traditional printing. Printed on double-thick 600gsm Crane’s Lettra Fluorescent White Cotton Paper, the back side has minimalist contact details also letterpress-printed in classic black.

Letterpress business cards with black ink on cotton paper.

2. Don’t Be Afraid to Get a Little Gritty with Recycled Kraft Chipboard.

Recycled brown kraft chipboard is an excellent paper choice when you want to create a tactile, rustic feel for your business cards. Created from recycled paper scraps, every sheet has unique flecks of imperfections in the paper. This card was made for James Tormey, a certified meat consultant (how can I get that job?). His beautifully simple logo matches nicely with the texture of the kraft paper. Black ink is pressed deeply into the thick 50-point chipboard, allowing for the reverse side to have an illustration in black letterpress ink. Any butcher would be proud to hand out such a stunning card.

Chipboard Letterpress Business Cards with Black Ink

3. Add Some Shine with Gold Foil Stamping

Gold foil stamping has become the… forgive us… gold standard for adding a beautiful metallic glow to a business card design. Mona Ross Berman, owner of a flourishing interior design company, wanted a business card that was both classic with a hint of flair. Combining gold foil with a deep grass green ink resulted in a business card that anyone would be thrilled to receive. Printed on 300gsm Crane’s Lettra and then duplexed after printing to a double-thick 600gsm weight, we edge-painted these cards with a matching green ink color. Edge painting is an exciting way to finish business cards, adding an unexpected colorful dimension to the print.

Gold Foil Business Cards with Edge Painting

4. Blind Debossing – A Letterpress Impression Without Ink

One of our favorite creative exploration methods is to reduce a design to its minimum viable components. What happens when you remove the ink entirely? With a blind deboss, we can “print” with the light and shadow created by a deep letterpress impression. In this example, Deep Space Program combined a blind deboss with a bold yellow color to create an engaging contrast between the business name and the individual contact information.

Letterpress Business Cards with Blind Deboss on Cotton Paper

5. Brighten Your Day with a Bold Colored Paper

When traditional white paper just won’t do, it’s time to explore our arsenal of unique and colorful paper lines like Colorplan. Graphic designer Muneeb Arain wanted a bold color for his business cards. He chose a bright and cheery shade of Colorplan paper called Citrine. His design was then foil stamped in gold and duplexed to a heavy 700gsm weight after printing. The result is pure sunshine, for both the designer and the lucky clients who get to receive his cards.

Gold Foil Business Cards on Orange Paper

6. Add Thickness and Color with Custom Duplexing and Edge Painting

With the availability of so many colors of paper, it’s easy to find a paper color that can be part of your brand standard. On these cards printed for designer and illustrator Susie Allen, Colorplan Smoke Grey and Ice White were mounted together to create a double-thick card with a different color on each side. Black ink was letterpressed on both sides of the card, and it was finished with bright yellow edge painting. Classic fonts and colors mixed with the surprise pop of the yellow edge painting makes for an extremely memorable card.

Custom Duplex Letterpress Business Cards with Edge Painting

7. Explore Your Dark Side with Deep Black Paper

When you really want to stand out from the crowed in a stack of business cards, black paper can give you an edge. Classic Crest Epic Black with Eggshell Finish is perfect for letterpress and foil printing, showcased beautifully in this example for super cool restaurant and bar The Foundry Provisions and Spirits. Using a layered foil method, glossy black foil was printed first, followed by a coppery orange foil to make their logo almost glow like molten metal. Duplexed after printing to an impressive 700gsm weight, New Hampshire’s other bars and restaurants will need to step up their game!

Business Cards on Black Paper

8. Use Textured Paper and Foil for an Unexpected Combination

Kraft chipboard may be humble, but it was elevated in these unique business cards crafted for executive chef Jennifer Shaw. Her logo was foil-stamped in copper on kraft chipboard side, then mounted to 300gsm Crane’s Lettra 100% cotton paper. Contact details and a delicate drawing are pressed into the soft cotton paper side with matching copper foil. The finished thickness is 50pt, and the edges reveal a beautiful two-toned effect from the two paper varieties being mounted together. Our favorite thing: the naturally interesting two-tone edge without any additional finishing steps like edge painting.

Copper Foil Business Cards on Recycled Chipboard Paper

9. Get Inky with a Flood Coat

Jubilee Paper, a custom wedding stationery company, created a beautifully simple design that also challenged our printing techniques. Flood printing can be a deceivingly simple looking technique, but it requires time and patience to get it just right. On the front side of the card, the logo was printed with a reversed plate, allowing for a flood of taupe ink to create a delicate raised emboss effect left over by the text not inked by the press. Skip fed by hand, we took care to create this project, and the end result is beautiful! Printed on 300gsmlb Ecru White Crane’s Lettra paper and then duplexed to 600gsm after printing, the finished card is both tactile and tasteful.

Letterpress Ink Flood Business Cards

10. Combine Processes for a Completely Unique Presentation

You have a lot of ideas. So the design for your business card just can’t be accomplished with only one or two printing techniques. That’s why Rise and Shine Letterpress specializes in combining processes in a classic, authentic way. These cards, crafted for The Morris in Nashville, have a few extra bells and whistles that make such a strong first impression. On the front, Nightshift Blue from French Paper Co. was printed with gold foil. Then, it was duplexed after printing to 300gsm Crane’s Lettra cotton paper that was letterpress-printed with a matching dark blue. Finally, it was finished with a seal of a letterpress blind deboss on each side to create texture and add authority. And like the previous example, the edges of the card had a lovely two-toned effect from the duplexing. These cards really convey a WOW to every visitor!

Duplexed Letterpress Business Cards with Gold Foil on Navy Paper

11.  Bonus Round: Get in Shape with a Custom Die Cut

What would a list of bright ideas for business card printing be without the addition of our own cards? Designed by Leslie at Rise and Shine Letterpress and printed by Ryan, the DNA of our shop is embedded into these unique cards. Copper foil is stamped onto Mohawk Keaykolour in Navy and then duplexed after printing to Keaykolour Steel Blue that was foil stamped with a shiny pigment black. The black foil really pops on the light blue background and even catches the light. Finally, after duplexing, these cards were die-cut using a custom die in a unique diamond shape. Creative die-cut business cards are something we love to do, and it seemed like a great process to test on our own cards.

Die-cut shape business cards with copper foil stamping on navy paper.

How will you use these techniques for your next business card design?

Hopefully, you now feel inspired to create an unique and show-stopping business card! At Rise and Shine Letterpress, we are delighted to walk our clients through the process and suggest solutions to create the best business card for you. Please feel free to reach out to us and let us know how we can help create an amazing first impression for your clients.

Have Any Questions? Tell Us About Your Idea!

Filed Under: Business Cards

New Option: Variable Address Printing!

May 3, 2019 by Rise and Shine Letterpress

Variable Addressing for Letterpress Invitations

We know what a challenge address printing can be. Calligraphy isn’t right for every design, budget or timeline. And printing envelopes on the average home/office printer can be a real struggle. That’s why we made it a priority to invest in equipment that would give you a high-quality and reliable option for guest addressing.

Our new address printer can print full-color artwork on most light-colored envelopes with any flap shape. You can choose square flap, traditional pointed flap, or deep “Euro” flap envelopes.

The return address can be printed with letterpress printing, foil stamping or digitally-printed along with the guest’s addresses.

It’s a great machine that prints with excellent detail and crisp lines, but it also prints soft details like watercolor artwork nicely. We used it to print the example image above as a test to show you the capabilities. Please contact us and we will be glad to mail you a real printed sample to review.

For maximum control over the appearance of the guest addresses, you can design each address on its own page of an Illustrator or Indesign document. This way, you can make sure long names and short names are correctly sized for the envelope.

We can also print from a guest list spreadsheet. This would be good if you wanted a simple straightforward address format that leaves plenty of room for long and short names alike.

This is a great way to simplify the addressing and take one more thing off your plate. It’s a great solution for white envelopes and light colors. Sadly, it’s not a good option for dark-colored envelopes like our favorite deep navy colors. We definitely want to invest in a white ink addressing printer as soon as we can.

If you have any questions about this process, we would be glad to help. Please call, e-mail, or fill out the inquiry form on our contact or quote request page.

Filed Under: Letterpress, Wedding Invitations Tagged With: address printing, addressing, envelopes, guest list printing

The Importance of Branding your Business

December 31, 2018 by Rise and Shine Letterpress

A Letterpress and Gold Foil Business Card

Creating a captivating brand is essential for any business, whether you are a new startup or an established organization. Here are our top five reasons why branding is very important for your success:

#5. Consistency

By having a consistent brand image, your customers know what to expect from your company. They can identify your products or services as authentic and the real deal because they are dressed in the uniform of your brand.

#4. Recognition

You can see your friends from across a crowded room. You want your customers to perceive your brand the same way. If you speak with a consistent “voice,” your brand personality will develop an identity of its own. For example, you know an Apple device without having to see the logo. They have an unmistakable presence, and so can you.

#3. Employee Satisfaction

These days, employees need more than just a job. They want to work for something, or toward something. This isn’t an easy thing to accomplish for a business, and there is a long road ahead to create that kind of progressive workplace. But the very first step is to create an identity that is the framework for the rest of your team-building efforts.

#2. Value

They say a business should have an exit strategy*. If your business is just you, there is no way to make a separation between you and your business one day in the future. A brand has its own identity, and its leadership can be transferred one day as your grow. *Our business totally doesn’t have an exit strategy, and we think that’s ok, too. Even though we have a brand, we (Ryan and Leslie) do way too much of the hard work to ever sell Rise and Shine Letterpress.

#1. Trust.

This beats everything else, or maybe it sums up all of these points into one perfect word. Your brand is a shorthand for everything your company does and stands for. Your brand is your second face, and trust me, you could get punched square in the brand-nose if you’re not careful. But if you act in good faith, with reliable, authentic work that pushes toward something, you’ll get a kiss instead, on the brand-cheek!

One of the cornerstones of any brand is how it is expressed in print. A business card, a hang-tag, or just a thank-you note that you send to your customers can go really far in making your brand real. Learn who we are to see if we’re a good fit for your brand.

Filed Under: Branding, Business Cards, Letterpress

Printing Techniques: Add more color with letterpress overprinting.

December 28, 2018 by Rise and Shine Letterpress

With letterpress printing, we consider every color a “spot color.” That means that every color has its own plate, and the ink is mixed to the specified color and added to the press. A two-color print will have two plates and two press runs. But what if you want a third color without the expense of a third plate?

One trick we love to use is called Overprinting. The two color plates are carefully registered to print over top of one another using semi-transparent inks. Because the inks allow light to pass through, the colors will appear to blend almost as if you were mixing paint. Red and blue makes purple. Yellow and Orange makes Red. Blue and Yellow makes Green.

If you need a specific Pantone-matched third color, another press run will be necessary. But for the right design, overprinting can add color and curiosity to your letterpress project.

Filed Under: Letterpress

How to choose paper for your letterpress project.

December 27, 2018 by Rise and Shine Letterpress

You have probably seen beautiful prints on soft, textured paper that sings when combined with a signature letterpress bite. In this skill session, we’ll shed some light on how to explore the world of paper for yourself, and to communicate clearly with your printer so you receive the results you desire. We’ll talk about all the different weights, calipers and finishes, and what it all means in relation to your project. And we will give you plenty of resources to learn more.

Start exploring papers with paper-mill swatch books.

Paper mills (“mill” is the term used to describe a paper manufacturer) all distribute swatch books of their products. A paper mill will usually have several line names or brand names that it produces, and each will have its own swatch book. Inside, you will usually find a waterfall of paper samples along with the color names, available weights and finishes. They often include examples of fine printing techniques on their papers. In the Resources section below, we have links for you to order swatch books for yourself.

Neenah Paper Swatch Books

An example of the many papers available from Neenah Paper Company from our paper library. Each swatch book is packed with examples and information about each paper brand.
French Muscletone Swatch Book

A swatch book from French Paper Company, the oldest family-run paper company in the US. French Muscletone is very popular for designers specifying stocks for letterpress. French Paper can be purchased in small quantities direct from their website, so it is a great choice for short-run projects. They also stock matching envelopes for every grade and color in their line, which is fantastic for stationery designers. French also sells a Sample Pack Multi Pack, which is an amazing box of 8.5 x 11″ sheets of every paper they make. At $30, it is seriously worth the money for any graphic designer.
Neenah Paper Co Swatch Book

Inside a swatch book, you can find a waterfall layout of paper with a key sheet that describes the colors, weights and finishes available.  Some colors may not be available in all weights, so check carefully to make sure you weight and shade combination is available.

It’s good to have a soft side.

Every paper has its own personalty on the press. Before you pick a paper, it’s best to decide what you want to express. Do you want your prints to have a soft, delicate, pillow-like impression profile? Or do you want to give your prints a deep, chiseled indentation?

Here are some examples of the kinds of papers you can choose, and the impression that results:

  1. Crane’s Lettra. This example features 220lb Crane’s Lettra, a 100% cotton paper designed specifically for letterpress printing. It has soft, pulpy fibers that give it the feeling of hand-made art paper.
  2. Neenah Classic Crest. This is a fine example of a high-quality “commercial” style sheet, generally designed for offset printing. It prints beautifully with letterpress, too. You can see how the hardness of this sheet is less yielding to the letterpress impression. It gives the letterforms a chiseled appearance when viewed up close.
  3. French Muscletone. Though this paper is made of 100% recycled wood fibers, it has a softer finish more similar to the cotton paper.
  4. Wild 35% Cotton. This paper has a unique surface texture. The added cotton gives this paper a luxurious softness without sacrificing weight and presence in the hand.
  5. Mohawk Superfine 120lb iTone. Designed for digital printing, we use this paper for letterpress + digital combination prints.

Weight vs. Thickness

Paper weight does not accurately indicate paper thickness. For example, 110lb Crane’s Lettra Cover is actually slightly thicker than 130lb Neenah Classic Crest Cover. That’s because weight doesn’t take into account the density of the paper. The Lettra is soft and pulpy. The Classic Crest is hard and smooth. It simply packs more fibers into a thinner sheet.

The number to consider when thinking about thickness is the paper’s “caliper.” Paper thickness is usually measured with a device called a micrometer. In the US, it reads in thousandths of an inch, but we use the word “points” as shorthand. A paper that is 40 thousandths of an inch thick (0.040 inches) would be referred to as 40 point. For a handy reference, a dime is precisely 0.053 inches thick, or 53 points.

Paper Finishes

The paper industry uses the term “finish” to describe the paper’s surface texture. Every paper company has their own unique take on what these textures mean, but we have selected some favorites to show here.

  • Smooth. Smooth finish papers have no discernable texture. They are smooth and uniform in finish with no discernable texture or tooth.
  • Wove. Wove finish is usually similar to smooth, or it may have a subtle mesh finish.
  • Vellum. Vellum is toothier, slightly more coarse in texture than wove finish. It is used for stationery because the texture makes it great for writing.
  • Eggshell Finish. Similar to the texture of an egg. Toothy and slightly textured. Very similar to vellum finish paper.
  • Linen. Linen finish paper has the texture of linen fabric. Linen fabric is made from the flax plant, but a linen paper is not an indication that it is made with flax fibers. Instead, this is a finish that is added to the paper to resemble the fabric.
  • Laid. Historically, this finish was the result of a handmade paper making process that used a wire mesh to form the paper sheets. Modern laid finish papers add the texture as an effect in the paper, similar to the way a watermark is added. It imparts the paper with a unique, classic look.

Paper Makers

French Paper Company – http://www.frenchpaper.com
Mohawk Paper – http://www.mohawkconnects.com
Neenah Paper – http://www.neenahpaper.com/
Reich Paper – http://www.reichpaper.com/
Domtar Paper – http://www.domtar.com

Learn more about paper

Legion Paper – http://www.legionpaper.com/
Visit their “our papers” section for photographs and descriptions of many great commercial and fine art papers.

Paper Specs – http://www.paperspecs.com/
A subscription service that gives you easy access to swatches and resources. Also free galleries, blogs and videos.

Filed Under: Letterpress

10 Techniques to Inspire your Letterpress Business Card Design

December 27, 2018 by Rise and Shine Letterpress

Duplex Business Cards Edge Profile

Creating a captivating brand is essential for any business, whether you are a new startup or an established company working on modernizing your style. As your business grows, so should your brand. And an eye-catching business card is the cornerstone of any successful branding venture.

However, if you think of a business card design as just the text and graphics, you could be missing an opportunity to elevate your style and impress your customers. You may also want to consider the importance of the physical production of your business cards. Where will they be printed? What kind of paper will you use? What method of printing will be used to create them? These factors can be just as important as the graphic design itself. That’s why we have identified these 10 techniques to help inspire your thinking about your new cards.

Letterpress Business Card with Deep Impression

Technique One: The Deep Impression

Letterpress printing is truly done on a “press,” meaning it uses pressure to push ink onto the paper. You can use this to your advantage by adding light and shadow to your design, along with the added texture. It’s impossible not to run your fingers across a letterpress impression.

Letterpress Business Cards with Blind Deboss

Technique Two: The Blind Deboss

Why use ink at all? When combined with soft, textured cotton letterpress paper, a blind deboss can add a subtle touch of texture that gives you a clean white-on-white appeal. One important tip is to only use blind deboss for bold design elements – important details should always be printed with adequate contrast for easy visibility.

Thick Cotton Letterpress Business Cards with Edge Painting

Technique Three: Edge Painting

We can all agree the third dimension is pretty cool. After all, the world would be pretty flat and boring without it. Why shouldn’t your business card be in on the fun? You can add an exciting splash of color with edge painting. Go subtle with a color that’s close to the paper color, or go bold with a neon fluorescent. It’s up to you! Fourth dimensional edge painting coming soon, as soon as we learn how to transcend time and space.

This example shows neon pink edge painting on 220lb (600gsm) Crane’s Lettra paper.

Duplexed Business Cards

Technique Four: Duplexing

Duplexing is the process of mounting two layers of paper together to create a double-thick sheet. There are many interesting ways to use duplexing in your design.

Many designs call for a solid color on one side of the business card. Instead of printing the color, you can achieve a deep, consistent color by using paper that is dyed in the paper-making process. A great example of this are some of the paper varieties from French Paper Co. They are made with bright, intense colors that would be difficult to achieve with printing ink alone. But what happens if the other side of the card needs to be white? That’s where duplexing shines. You can easily mount a red paper to a white paper to create a custom card that’s unique for your design.

Another use for duplexing is for printing a deep letterpress impression on both sides of a business card. With a deep impression, bruising on the back of the sheet can be unavoidable. Instead, you can print the fronts and backs on separate sheets, and mount them together after printing. The bruising is concealed between the two sheets.

The duplexing process is can be done precisely, but we do not recommend using on designs with a border on both sides of the paper unless absolutely necessary. Some customers have expressed concern that the glue may come apart, or may not line up exactly with the front of the card. The glue we use is specifically designed for this process, so it will not come apart in normal use. And the gluing is done before the cards are trimmed. After trimming, the glue line is barely noticeable.

Foil Embossed Letterpress Business Cards

Technique Five: Foil Embossing

Letterpress is known for pressing the artwork into the paper. What if you wanted to raise it? That’s where embossing comes in. Embossing is often used interchangeably with debossing, so let’s clear that up first. Debossing is what it’s called when the artwork is pressed into the paper. An emboss is a raised image. It’s done with a two-part die. The paper is sandwiched between the two dies on the press, and it is sculpted with heat and pressure to create the raised image. There are several different kinds of embossing, such as foil embossing like the image above, or blind embossing, where there is no ink or foil and the color is the paper color. It’s a really cool process that is definitely worth exploring, but it does tend to be one of the more costly options.

Die-Cut Letterpress Business Cards

Technique Six: Die-Cutting

Don’t be a square, or a rectangle for that matter. Die cutting can help you add a unique shape to your business cards. Picture a cutting die like a really heavy duty cookie cutter that’s strong enough to punch through paper. It’s just like that! It’s locked into the press just like a printing plate, but instead of printing, it uses the pressure of the press to punch the cards out precisely in the shape of your design. To design a die-cut card, start with vector die lines. A die maker can usually use a PDF file. The process is a fairly accurate and will allow your printed artwork to align cleanly with the cut edges.

Die Cut Business Cards on Colorful Paper

Technique Seven: Colorful Papers

Now is an amazing time for colorful papers. There are so many interesting papers out there to accentuate your design. Colored papers can be an interesting design choice when you want to add a lot of color without the expense of a multi-color print. The blue cards above are stamped with copper foil on Neenah Classic Crest Patriot Blue. You could even use multiple colors of paper throughout the press run. Or duplex two different colors together to create your own combination.

Copper Foil Stamping on Chipboard Business Cards

Technique Eight: Foil Stamping

Foil stamping is very similar to letterpress, and it is done on the same type of equipment. The difference is that it uses a film of metallized foil instead of ink. The press is equipped with a special electric heating attachment that heats a metal die between 200-300F. The heated die, combined with the impression, transfers the foil in the shape of the design. In this example, we used bronze and black metallic foil on black French Poptone Black Licorice paper to create a striking appearance. And it’s not just gold and silver foil stamping. There are many colors available in both metallic and pigment shades.

White Pigment Foil on Black Paper

Technique Nine: White Pigment Foil

Foil stamping doesn’t have to be a metallic color. We often use white pigment foil stamping to print business cards that print white on dark black paper. There are also clear foils, and pearlized tint foils.

Simple Foil Business Cards

Technique 10: Simplicity

Just because you can, doesn’t always mean you should. There are many possibilities with letterpress printing, but in the end, ink on paper is the classic. Don’t be afraid to create a simple design that embraces the elegance of fine typography, beautiful paper and and generous white space. After all, this has been the tradition for 500 years.

Filed Under: Business Cards

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  • 10 Bright Ideas for Your Next Business Card Design
  • New Option: Variable Address Printing!
  • The Importance of Branding your Business
  • Printing Techniques: Add more color with letterpress overprinting.
  • How to choose paper for your letterpress project.

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  • The Importance of Branding your Business
  • Printing Techniques: Add more color with letterpress overprinting.

About Rise and Shine Letterpress

We work with graphic designers, illustrators, agencies and stationers to create unique prints using specialty techniques. Our goal is to unite our experience and well-appointed workshop with your unique concepts. From small batches to large runs, we can express your design in print.

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2401 Lee St. Alexandria, Louisiana 71301

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