Creating a captivating brand is essential for any business, whether you are a new startup or an established organization. Here are our top five reasons why branding is very important for your success:
By having a consistent brand image, your customers know what to expect from your company. They can identify your products or services as authentic and the real deal because they are dressed in the uniform of your brand.
You can see your friends from across a crowded room. You want your customers to perceive your brand the same way. If you speak with a consistent “voice,” your brand personality will develop an identity of its own. For example, you know an Apple device without having to see the logo. They have an unmistakable presence, and so can you.
#3. Employee Satisfaction
These days, employees need more than just a job. They want to work for something, or toward something. This isn’t an easy thing to accomplish for a business, and there is a long road ahead to create that kind of progressive workplace. But the very first step is to create an identity that is the framework for the rest of your team-building efforts.
They say a business should have an exit strategy*. If your business is just you, there is no way to make a separation between you and your business one day in the future. A brand has its own identity, and its leadership can be transferred one day as your grow. *Our business totally doesn’t have an exit strategy, and we think that’s ok, too. Even though we have a brand, we (Ryan and Leslie) do way too much of the hard work to ever sell Rise and Shine Letterpress.
This beats everything else, or maybe it sums up all of these points into one perfect word. Your brand is a shorthand for everything your company does and stands for. Your brand is your second face, and trust me, you could get punched square in the brand-nose if you’re not careful. But if you act in good faith, with reliable, authentic work that pushes toward something, you’ll get a kiss instead, on the brand-cheek!
One of the cornerstones of any brand is how it is expressed in print. A business card, a hang-tag, or just a thank-you note that you send to your customers can go really far in making your brand real. Learn who we are to see if we’re a good fit for your brand.